Digital art social space MADverse (Mojing Digital Art Space) opened its first store in China on Saturday.

Located in Chaowai Urban Innovation Center (UIC) in Beijing's Chaoyang district, MADverse aims to introduce cutting-edge international technology and digital art resources, promote outstanding domestic works and creators on the international stage, and contribute to the development of the urban cultural industry. Spanning 2,100 square meters, it integrates artificial intelligence, culture and art, and social experiences.

In addition, the space will feature functions including themed music, digital art, cultural and creative products, and innovative dining.

Chaowai UIC is a block renewal project in Beijing's Chaoyang district. The facility aims to bring new commercial centers, architectural spaces, and urban landscapes to the city.

In 2025, the second phase of the project will be launched to create a vibrant streetscape that welcomes pedestrians, supports cycling, and offers diverse business types.