China Eastern Air Logistics, a subsidiary of China Eastern Airlines, unveiled its new "South Australia Premium Selection" product portfolio at a launch event on Friday in Adelaide.

The initiative, co-hosted with the South Australia state government, aimed to boost the export of premium South Australian products to China and beyond.

The event in Adelaide, South Australia, marked the signing of a procurement Memorandum of Understanding (MoU) between China Eastern Airlines Cold Chain and Ferguson Australia, focusing on expanding exports of premium rock lobster, salmon, and cherries, along with the promotion of Australian specialties such as wines, beef, and dairy products.

Wang Zhiqing, chairman of China Eastern Airlines, told the launch ceremony that the company will further deepen cooperation with relevant entities in Australia, turning the China-Australia route into "a thoroughfare for promoting prosperity and growth."

At the event, Australian officials, including Australian Minister for Trade and Tourism Don Farrell and South Australia's Minister for Trade and Investment Joe Szakacs, highlighted the growing demand for fresh, premium Australian products among Chinese consumers.

China Eastern Air Logistics has been a key importer of Australian goods since 2013, delivering products such as wine, honey, chilled steaks, and mineral water to the Chinese market.

Looking ahead, the partnership would also support broader regional trade, with products routed through Shanghai to reach markets in Southeast Asia, Northeast Asia, and the Middle East, the MoU said.