| 關(guān)于創(chuàng)新 |
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| "Innovation distinguishes between a leader and a follower." |
領(lǐng)導(dǎo)者區(qū)別于追隨者之處就在于創(chuàng)新。 |
| "Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations." |
當(dāng)你創(chuàng)新時(shí)，有些時(shí)候你會(huì)犯錯(cuò)誤。最好的方法就是趕快承認(rèn)它們，并在其它創(chuàng)新中改進(jìn)。 |
| "Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it." |
創(chuàng)新與你有多少研發(fā)資金無關(guān)。當(dāng)蘋果推出Mac電腦的時(shí)候，IBM投入研發(fā)的費(fèi)用至少是蘋果的100倍。所以說這不是錢的問題。關(guān)鍵在于你有怎樣的團(tuán)隊(duì)，你的領(lǐng)導(dǎo)方式以及你對(duì)所開發(fā)的東西了解多少。 |
| 關(guān)于產(chǎn)品 |
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| "You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new." |
僅僅只問顧客想要什么，然后設(shè)法造出來給他們，這樣是不行的。 因?yàn)榈饶憬K于把那種產(chǎn)品做出來的時(shí)候, 他們已經(jīng)想要其他的新東西了。 |
| "We made the buttons on the screen look so good you'll want to lick them." |
我們把屏幕上的按鈕做得相當(dāng)漂亮，讓人忍不住想要舔一舔。 |
| "Be a yardstick of quality. Some people aren't used to an environment where excellence is expected." |
要做質(zhì)量的標(biāo)桿。有些人并不能適應(yīng)追求卓越的環(huán)境。 |
| 關(guān)于設(shè)計(jì) |
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| "Design is not just what it looks like and feels like. Design is how it works." |
設(shè)計(jì)這個(gè)概念不僅僅是指產(chǎn)品看上去如何，或感覺怎樣。設(shè)計(jì)也包括了它如何運(yùn)行。 |
| "It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them." |
讓專題小組來設(shè)計(jì)產(chǎn)品真的很難。很多時(shí)候，人們并不知道他們自己想要什么，直到你把結(jié)果展示給他們看。 |
