Li Yanhong & family (李彥宏家族)

 Wealth value: 38.60 billion yuan (US$6.06 bln)

Company: Baidu (百度)

Share Holdings: 16.00%

Headquarters: Beijing

Focus: Internet software and service

Baidu, founded in 2000 by Li Yanhong, is the largest search engine in China and the largest Chinese-language search engine in the world. It services include Baidu Map, Baidu Music, Baidu Post Bar, Baidu Knows, Baidu Space, Baidu Encyclopedia and Baidu Search Ranking, etc. In addition to providing search service for Internet users, Baidu also offers an effective platform for businesses to reach potential customers. Li has been the CEO of Baidu since January 2004, any the company was listed on the NASDAQ in August 2005.