Florianopolis, Brazil

Readers' rating: 95.8

Southern Brazil’s Florianopolis ranks first on this "friendliest" list because of its "gorgeous" views and "nice people." Nicknamed the "Island of Magic," the city is "stunningly beautiful." "I climbed some of the hills overlooking the ocean and the scenery was fabulous," one reader commented. In addition, its "excellent" airport has a high reputation for its efficiency and courteous service.