Haier

Company: Haier Group

Brand equity: 99.23 billion (US$16.27 billion)

Main business: Electrical appliances

Haier Group (stock code: 600690) is a multinational consumer electronics and home appliance company with headquarters in Qingdao, east China's Shandong Province. Its products include air conditioners, mobile phones, computers, microwave ovens, washing machines, refrigerators and televisions.

On the 2012 World's Top 50 Most Innovative Companies list published by the Boston Consulting Group, Haier was the only Chinese company to feature in the top 10 as well as the top-ranked consumer product retailer.