Rolex, the largest single luxury watch brand in the world, topped the list of 2016 Global RepTrak 100, according to the latest ranking released by the Reputation Institute, one of the world's leading research and advisory firms for reputations.

The research collected over 240,000 ratings in Q1 2016 from 15 countries. The ranking measures 7 aspects, including products & services, innovation, workplace, governance, citizenship, leadership, and performance.

  Apple

Score:76.6

Even though it went down in the rankings, Apple still took No.1 on the indexes of innovation and leadership.