The tourism authorities of Macao, Guangdong and Hong Kong agreed to continue their efforts and strengthen cooperation in several major areas during a meeting held here on Wednesday.

Officials of Guangdong Provincial Tourism Administration, Hong Kong Tourism Board and Macao Government Tourist Office attended the"Guangdong-Hong Kong-Macao Tourism Cooperation Meeting".

The three sides focused their discussion on implementation of the tourism cooperation protocols signed earlier between Guangdong and Hong Kong as well as Guangdong and Macao, according to a statement from Macao Government Tourist Office (MGTO).

The tourism authorities of the three places have a long- standing and well-established cooperation mechanism and chairmanship rotation system, which are effective instruments for the three places to advance their working plans, and to brand the Pearl River Delta region as a quality international tourism destination.

The announcement of "The Outline of the Plan for the Reform and Development of the Pearl River Delta" and "The Hengqin Overall Development Plan" have elevated the regional cooperation to a higher and broader dimension that brings new opportunities to the development of the Pearl River Delta region, from which the tourism sector stands to benefit, according to the MGTO.

MGTO Director Joao Manuel Costa Antunes said that the three places have a long-standing and solid foundation for tourism cooperation, which dated back to 1993, when a cooperation mechanism was set up to promote the international brand of regional tourism.

He also said that Macao is always open and enthusiastic to cooperate with nearby regions to promote regional tourism, in the belief that, through delivering multi-destination itineraries, the goal of complementing resources and building up of an international brand of regional tourism could be achieved.