This year, we welcomed a truly "intangible heritage Spring Festival," as it marks the first since its inclusion in UNESCO's Intangible Cultural Heritage list.
Recognized by UNESCO just last year, Spring Festival serves as an important representative of Chinese culture, with its long history and strong popularity both at home and abroad.
While modern technology is empowering, transforming and reshaping traditional industries, traditional culture is creating new business opportunities and helping drive China's high-quality development.
Spring Festival is the most influential among all traditional Chinese festivals due to its profoundness, rich content, as well as wide participation; almost every Chinese celebrates it annually.
The ambassador of Greece to China, Evgenios Kalpyris, emphasized the importance of conducting in-depth and multilayered studies on the interaction between Greek and Chinese civilizations.
This experience was a profound reminder of the cultural depth of China, and how its people are committed to upholding their rich heritage while navigating a fast-paced, modern world.
UNESCO has been seeking to encourage the identification, protection and preservation of cultural and natural heritage sites that are considered to be of outstanding value to humanity.